Whenever I have the chance to discover a new niche fragrance and, above all, the person behind it, I get extremely happy. And when the creator is a woman, more than ever because I am a strong believer and supporter of women empowerment and women who support other women.
Memoize London is at the moment one of my favorite brand in the niche sector. Their fragrances are unique, fascinating and captivating. Everything, from the bottle to the fragrance itself, is made with a particular care to details and knowledge of the market.