At Paris Haute Couture Week this year, something unusual happened at the Théâtre du Lido on the Champs‑Élysées, not simply atypical but, to some observers, almost sacrilegious. Alexis Mabille, a seasoned couturier and permanent member of the Chambre Syndicale de la Couture Parisienne, presented his Spring‑Summer 2026 “haute couture” collection in a fully digital format: no physical clothes, no live models on the runway, no tactile presence but just a looped, immersive film of AI‑generated figures and garments projected on wraparound screens.
On paper, it was a bold experiment, a creative collision of fashion and machine learning. By working for months with the French studio Glor’IA, Mabille trained algorithms to interpret his sketches and textile choices, creating hyper‑realistic digital silhouettes ranging from embroidered crepe frock coats to blush‑pink tracksuit dresses with bead details. The visuals, astonishingly convincing in motion, were rendered with the sort of sheen and comportment that, at a distance, might fool even seasoned fashion insiders.
