Whenever I have the chance to discover a new niche fragrance and, above all, the person behind it, I get extremely happy. And when the creator is a woman, more than ever because I am a strong believer and supporter of women empowerment and women who support other women.

Memoize London is at the moment one of my favorite brand in the niche sector. Their fragrances are unique, fascinating and captivating. Everything, from the bottle to the fragrance itself, is made with a particular care to details and knowledge of the market.

I am one of those people who choose things in life depending on what they convey at first sight at sensation. It can be about a specific decision to be made, a book or a scent.

The first time I met a BDK Parfums scent I was attracted by the art-deco bottle, in particular, by the cap inspired by the dome of the Grand Palais. The creator, David Benedek, is one the youngest designers in the worldwide perfumery industry. BDK Parfums is a celebration of France, of their unique way of living, of the chic and savoir-faire.

If there is a quote about scent that I particularly love is from Diane Ackerman and said “ Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.” and I couldn’t agree more.