Christine moved back to Sweden after several years in Paris working in Fashion and Trend forecasting. Niclas just finished his Masters degree in Design and they met through work within the Swedish Design community. Together they realised their dream of working artistically with fragrance. We were both very fascinated by the sense of smell and it’s amazing power of emotions, abstract associations, inspiration and ability for time travel. We wanted to give life to our unique vision of Scandinavian beauty with conceptual perfume experiences inspired by Swedish nature and culture.
The sense of smell goes beyond gender. It is individual and personal. Whatever scent talks you on a personal level has nothing to do with the commercial constructions of gender.
3 ) What is Agonist for you? What does Agonist mean for you?
We are mostly inspired by art and nature in our work. Litterature, movies, abstract painting, travel, memories, and meeting with different people and cultures. Since our creative work is created mostly in our studio on an island in the Swedish Archipelago we gather inspiration from our travels around the world and interpret the impressions through our Scandinavian vision and values.
It would be Blue North. It is such a unique scent that feels so close to us and the way we create. It holds so much of how we approach the creation of scent. It starts from a abstract vision of the cold winter winds of the Swedish archipelago and the feeling of a warm fire in the background. The ambition to work with temperature in a scent is very rare and the result holds both a cold and warm embracing sensation. Very elegant and dressed in its character and whispers the story of the vast blue skies where we live.
Scent has very strong impact on the way we fell and it affects our moods. We wanted to create a scent that triggers positive change in you and people around you. A scent that gives you the confidence and energy to Say Yes to life and go out in the word and spread hope, happiness and positivity. That is something the world needs more than ever.
Happy, inspiring, confident
8) Is there a particular message that you want to convey with Agonist and your scents and in particular with Say Yes?
Scent is a silent language. By paying attention you will discover the most incredible stories and emotions within and around you. That is what Agonist is.
Winning the Swedish Design Awards. Sweden is regarded as one of the best design nations in the world and it was a huge honour for us to win this prestigious award for giving life to a unique brand and design.
Yes, however all is still secret though. Follow our Instagram feed to learn about our journey and what’s to come.
All Agonist scents are available at Avery eshop and boutique.